ICON Logo Animation
The idea for this logo animation is to showcase the capabilities of ICON's two divisions - MEDIA AND VISUAL. ICON Visual transforms spaces and builds immersive environments through display graphics while ICON Media focuses on creating the ultimate experience through content and technology.
Roles:
Art Direction, Animation, Design
Creative Process
First is research, this includes creating a mood board to set the look and feel that I want to achieve.
After creating the mood board, the next step was to create style frames for to establish the look and feel of the whole piece, this is where I set most of the visual language such as shapes, colours, and fonts.
And this was presented to stakeholders for their feedback and approval on which scenes we want to expand on.
After getting the stakeholders' feedback and approval of the design, the next step was to create storyboard.
After the storyboard's approval, it's now time for animation, but before I spent my time perfecting and finalizing the animation, there's one more step which was creating the animatic. This helped to show the stakeholders the flow of the animation quickly and get their feedback before spending too much time on the final animation. This also act as a guide and marker to help establish the pacing and the music.
After getting approved, I then proceeded to create the final animation. This involved smoothing out the keyframes and finalizing the transitions in between scenes.
See first video above for the final animation.
