New Jersey Devils Home Opener
At ICON Digital, we were commissioned to produce the home opener video for the New Jersey Devils' 2024–2025 season. The video plays in a continuous loop across all screens throughout the Prudential Center, setting the tone and energizing the crowd as fans take their seats ahead of the game.
Roles:
Art Direction, Animation, Design
Creative Process
Like any other projects, I start it by doing research such as reviewing other motion projects in the same industry, collecting references, and creating a mood board for the team.
After creating the mood board, the next step was to create varying initial designs for the landing of the video, which is the end part of the video that gets looped and reproduced across all screens.
Below are four screens that we presented to the client.
After getting the client's pick and approval of the design, we went ahead and created the animation for the main screen which is a 4K LED screen at the center of the stadium. This process included expanding on the visual design, creating animatics, 3D modelling, 2D and 3D animation of different elements.
See the first video above for the final animation and below are GIF animations.
Once the main LED screen had been finalized we proceeded to reproduce this same look and feel to other screen sizes.
Live Videos On-Site
Credits to:
@MSGNetworks
@runninwiththedevils
